Tips on how to promote your core outcome set

By Louisa Waite

The hard work seems to be over. You’ve spent numerous hours planning, conducting and writing up your research. You’ve submitted to a journal, done the necessary revisions, and received the elusive acceptance email. You must be done right? Wrong.

Ensure your work makes a splash (Pexels CC0 license)

Core outcome sets are incredibly important to the progress of women’s health research. But only if they are read by other researchers and (most of all!) implemented into the future study design. And as every researcher knows, the scholarly publishing landscape is remarkably busy.

How can you make sure your work stands out?

  1. Optimise
  • Create a search engine friendly title – short with 1-2 keywords
  • Make sure your abstract includes your key findings in the first two sentences
  • Use keywords consistently throughout your article, include in headings.
  1. Enhance
  • Podcasts – contact the journal publishing your work to see if they will feature your paper in a podcast; you can offer to take part in an interview with an editor.
  • Video abstracts – produce a video abstract describing the key findings of your work, as done by epilepsy and pre-eclampsia COS researchers.
  • Infographics – a picture speaks a thousand words, and infographics can communicate your main message very effectively.
  1. Share
  • Send your work to colleagues – many publishers will provide unlimited free access for nominated colleagues
  • Add a link to your work in your email signature
  • Use your social media to promote your work
  • List your work on your institution’s website
  • Talk about your work at conferences.

There is lots of information online with further tips for disseminating your work; we would particularly recommend Wiley’s Promotional Toolkit.

How can CROWN help you?

CROWN aims to ensure the effective dissemination of manuscripts describing core outcome sets (aim 4). As a consortium of Journals, with support from professional membership bodies, we can reach a broad network of clinicians, researchers, and policy-makers working in women’s and newborn health.

We use the following tools to promote core outcomes sets:

  1. Adverts – We can produce a print and web advert highlighting your work. These will be published across journals in O&G.
  2. Website – We list details of published COS on our website, with a summary of the key points. We’re very happy to publish blog posts from COS authors too.
  3. Social – We will share your work across our social media channels and in our email newsletter, which is sent to journals and researchers with an interest in COS.

Help us help you

We’re very keen to promote COS in women’s health, but we need your help. If you would like CROWN to promote your work please contact the CROWN coordinator at, with details of your publication and provide a one-page summary of your work, including a list of core outcomes. We will then be in touch with advert proofs and suggested deadlines to contribute to our blog.

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